Saudi Arabia Aims for 100 Million Tourists

Saudi Arabia has just hit a historic new high—welcoming over 100 million tourists in 2023, a milestone celebrated by the World Travel & Tourism Council. This incredible achievement was fueled by bold reforms—like launching tourist e-visas in 2019 and establishing the Ministry of Tourism in 2020—key moves aligned with the Kingdom’s Vision 2030. In 2023, international arrivals surged by 156% compared to 2019, powered by streamlined visa processes and massive investments in tourism infrastructure. Over 27 million were international visitors, with the rest domestic or pilgrimage-related—highlighting both global interest and strong local engagement in the sector. Saudi Arabia reached this target seven years ahead of schedule, solidifying its role as a global tourism powerhouse. Here’s to even greater horizons ahead—for tourism, innovation, and beyond!